Betfair now has two decades of experience under its belt, which makes it one of the best-known and most popular sportsbooks in the United Kingdom. This sportsbook has plenty to offer both UK and Irish players. Aside from the sportsbook itself, Betfair also provides you with an online casino and an entire site dedicated to bingo enthusiasts.
Our Betfair review will focus on the sportsbook, as it has so much to offer in terms of odds, betting markets, promotions, and much more. We will cover all the important factors from the overall experience to customer support so you can get a true understanding of what this venue offers. Without further ado, please enjoy our review.
Pros / Cons
Great range of sports and betting markets
Link with betting exchange and sportsbook
Exceptional customer support
Fairly low commissions
Limited payment methods
Fees on some of the payment methods
Behind the Scenes
Before we delve deeper into the Betfair platform, let’s take a quick trip back in time and check out the company’s history.
Betfair was a small business founded in London back in 2000 by Edward Wray and Andrew Black. They were struggling and needed bank loans to stay in business. However, thanks to sheer dedication and hard work, they overcame these difficulties and brought Betfair to the top. The company even got listed on London’s stock exchange in 2010, valued at over £1.4 billion.
In 2016, Betfair and Paddy Power (Ireland’s most famous sportsbook brand) merged to form the Paddy Power Betfair brand. It was rumoured in 2019 that the company would rebrand itself as Flutter, the name Betfair originally used back in 2001.
Betfair registration is very easy. Once you arrive at the site and create an account, you’ll be asked to provide personal information like your name, address, email, username, and password.
Once you’ve accomplished that, you’ll be redirected to the responsible gaming section where GamCare (a company that Betfair is part of) will check your info. If the info matches, you can proceed to making deposits. If not, you’ll need to verify your account. You can do this by providing documents like ID, passport, driver’s licence, and utility bills. Just snap a photo of the document with your smartphone and upload it to the site.
A Welcoming Offer
Once you’ve created your account, you’ll be greeted by the Betfair welcome bonus. It’s a bit rough around the edges, but valuable nonetheless. So here’s the deal: the offer is reserved for new players from the UK and Ireland and you must enter the bonus code: ZBBC01.
After that, you must place any five single bets worth £10 or more on the sportsbook with odds of at least 1/2 (1.5). Once your bets have gone through, you’ll get a free bet worth £20. You can repeat the process up to five times, which adds up to a total of £100 worth of free bets. You have 30 days to settle your bets, which are valid for that same amount of time. There’s no wagering requirement for the free bets.
Aside from the welcome bonus, there are other Betfair promotions to check out. For instance, you’ll get £10 in cash for every friend you refer. If you’re a horse racing fan, you’ll also love the fact that you can boost your odds on horse racing bets every day up to a maximum stake of £25. Other promos include offers such as the chance to bet £20 on multiples and get a £5 free bet that’s valid to be used on multiple bets.
A Great Range of Sports
Betfair’s sportsbook is one of the very best when it comes to sports variety. Aside from Betfair bonuses and promotions, you can enjoy numerous sports – 27 in total (although you might not consider politics a real sport…). There are also more than 100 different markets for each event. Football, horse racing, tennis, and even golf are top-tier sports at Betfair. You can bet on a great range of US-specific sports, esports, and even chess (assuming you’ve binge-watched The Queen’s Gambit on Netflix). The only thing missing are niche sports like table tennis and betting on novelties.
Betting Types at Betfair
Betfair is a bookmaker that focuses on multiples, which means you can win big even with low stakes. These multiples apply to every sport that’s available on the site. Here are some of the other betting options you can use at Betfair.
- Same-game multi
- Top scorer tie
- Top scorer doesn’t play
Unfortunately, depositing money at Betfair isn’t as simple as it should be and there aren’t many options available, especially when compared to other betting sites. Betfair deposit supports payment options such as Visa, Visa Electron, Mastercard, Maestro, Skrill, PayPal, and Neteller. Keep in mind that there’s a 1.5% surcharge for credit cards and a 2% surcharge for PayPal.
Fortunately, there are no additional fees for cashing out at Betfair, and you can use the same methods to withdraw your money. Credit/debit cards take up to five business days to process your transactions, while eWallet withdrawals are available within 24 hours.
The Betfair website is responsive and mobile-friendly, but if that isn’t enough for you, you can also enjoy Betfair sports on not one but two mobile apps. One app is for the betting exchange, while the other is for the traditional sportsbook. One extra-cool feature is that you can jump between the two apps once you have them both. There is also an odds boost offer section within the sports betting app.
A Memorable Betting Experience
Betfair’s website is not only responsive, but also unique in design. There’s a black/orange/white colour scheme that’s pleasing to the eye. The site loads quickly and you shouldn’t have any trouble navigating around, although we found the lack of a search bar on the homepage annoying. The Betfair app has a beautiful design that makes it very easy to use for anybody who prefers the mobile experience when betting on sports.
When it comes to providing players with an exceptional experience, Betfair is one of the best in the business. The company has a dedicated blog in which some of the best current and former sportspeople provide a plethora of information about major sports events and perhaps even share some tips. It’s always comforting to know that your sporting heroes are prepared to throw their name behind a business.
Pretty much all Betfair reviews praise these blogs for their content, especially when it comes to football and horse racing events. You can also watch games live at Betfair, but you must place a bet on the game beforehand.
Safety and Security Prioritised
Betfair holds gambling licences with both the UK Gambling Commission and the Malta Gaming Authority, as well as the Gibraltar Gaming Commissioner. The site is protected with 128-bit SSL encryption to safeguard players’ sensitive information.
Belfair is also keen on responsible gaming. Upon creating your account, you can limit your playing times, deposits, and even set up self-exclusion. There’s also an abundance of content on the website and links to external sites to help troubled players.
Betfair customer support is among the best we’ve seen so far. Support agents are available via email and live chat 24/7. The average response time for live chat is just 30 seconds, while staff members typically reply to emails within an hour, even though the website gives them a 24-hour window. There’s also a phone line available from 7.30 a.m. to 12.30 a.m. GMT, which is nice. Team members are courteous and well-trained.
The Final Verdict
Betfair is, without a doubt, one of the best betting sites in the UK. It’s trustworthy, safe, and the team members care about customers in more ways than one. Aside from an amazing range of sports and markets, Betfair also provides customers with exceptional customer support. On top of all that, you get to try your hand at several ongoing bonuses and promotions.