Best known for their Premier League sponsorships, Sportingbet is a betting website that has established credibility and trustworthiness over the decades it has existed. In our Sportingbet review below, we’ll talk about their rich sports library, comprehensive sportsbook, generous bonus opportunities and much, much more. But before we dive into their current offers in detail, first let’s get to know their history.
Pros / Cons
A large number of events
Top-notch support and security
No welcome bonus
Decades of Experience
The origins of Sportingbet go all the way back to the late ‘90s, when owner and founder Mark Blandford was in charge of a brick-and-mortar betting shop in London. Recognising the potential of the emerging online betting sites market, he decided to form Sportingbet PLC, which would cater to the needs of all kinds of punters. The company would continue to grow in the following decade, acquiring Paradise Poker in 2006.
The 2010s brought major changes to the Sportingbet website. In 2012, under the leadership of GVC Holdings, William Hill acquired the Sportingbet website. They now have offices in Ireland, Australia, and Costa Rica. But its headquarters are still in London, making Sportingbet UK a true home-grown product in a sea of offshore companies. To give you a sense of their success, the company was even listed on the London Stock Exchange before its acquisition by GVC Holdings.
To enjoy all the goodies that the Sportingbet sportsbook can offer to its players, you must complete the account registration process. You can start by clicking on the ‘Register Now’ button that’s located right next to the Sportingbet login button. Once you click on it, a window pops up in the middle of the screen that takes you through a three-step registration process. For the first step you need to enter your country of residence, email, and name, then create a password.
In the next step, you’ll have to provide your security question and answer, choose the desired currency, and type in your date of birth. The last step requires you to enter your address and phone number.
Once you’ve finished, Sportingbet will invite you to partake in a special Sportingbet sign up offer – but more on that in the bonus section below. The website will also ask you whether you want to set any limits to your daily playtime or deposits, which is a great feature for anyone who wants to control their expenditures or diminish risks for developing a gambling habit.
A Rich Bonus Offer
Sportingbet is one of those betting websites that has a useful promo roster. First, there is a small but valuable bonus that you can claim once you make your first deposit. All you need to do is enter the Sportingbet promo code ‘MAXSPORT’, and you’ll receive a £15 cash bonus that you can use on your first match or race.
Then there’s a Build a Bet bonus called Odds Equal Freebets. What this means is if you build your bet and win, they will match your winnings in the form of a free bet. Note that it’s only valid for three days, you have to opt-in to be eligible, and the minimum stake for entering the promotion should be £5.
Apart from the Sportingbet welcome offer and Build a Bet bonuses, there’s also a racing Multi Boost Bonus that’s tailored for racing enthusiasts. To claim it, you’ll have to opt-in and bet a minimum stake of £5 on a racing acca, and you can get a free bet up to £500. Sportingbet won’t let you combine this boost with any other bonuses; but on the upside, Each Way and Outright racing bets are allowed.
The next amazing bonus is the Sportingbet acca insurance if one leg lets you down. Unlike other betting sites where you can only play accas with one sport, Sportingbet enables you to combine multiple events in their accas. If a match or race goes south for you, Sportingbet will refund up to £20 in the form of free bets. You will be required to opt-in, the odds for all legs must be higher than 1/5, the minimum stake is £5, and all the bets must be placed on the same day.
At this point, you must be asking – what are the Sportingbet free bets? Simply put, free bets are a staple of their promotions and are used instead of betting stakes. Whenever you are granted a free bet, you can place it on any match or race. If you lose, you leave unscathed. But if you win, the website takes the initial stake and pays you the remaining sum. When you do have free bets available, they are displayed on a large green banner along the right side of the homepage.
Another great Sportingbet bonus we’ll cover is the acca boost for all the serious football punters. If you want to join this one, you’ll have to opt-in, place a minimum stake of £5, and bet at ⅓ odds. What you’ll get is a bonus that depends on the number of legs you played in your acca bet. Just for the sake of comparison: a 4-leg acca bet would grant you a 5% boost, while a 16-fold bet can win you a 50% boost on your winnings.
Needless to say at this point in our Sportingbet review, we found that the bonus section has amazing opportunities for both seasoned and new players and, if used correctly, it can give you a formidable edge when you need it most.
To begin your Sportingbet experience, you have to load in some cash. To do so, find the ‘Deposit’ button right between the link to your account and the ‘Log Out’ button. Once you click on it, you are presented with payment methods. If you check out some other Sportingbet reviews out there, you’ll see them praising the number of methods available. You can deposit using Visa (only debit for the UK players), Mastercard, Skrill, Skrill 1-Tap, paysafecard, Neteller, PayPal, Diners Club International, Maestro, Instant Banking, Entropay, and Trustly.
As for available currencies, Sportingbet supports 25 including pounds sterling, euros, dollars, etc. When you choose your method, Sportingbet takes you to another page where you can enter the desired amount. The minimum you can load in is €10 – and don’t worry, the Sportingbet website doesn’t have any hidden charging fees.
Let The Games Begin
If you consult any Sportingbet review in 2018, you can see that each one of them praises Sportingbet’s sportsbook. The website boasts 36 different sports and events to place your wagers. All the sports are neatly organised in a small menu on the left side of the homepage. You can find your standard betting sports such as football, basketball, tennis, horse racing, NFL, baseball, cricket, and golf, as well as some rare ones such as darts, trotting, triathlon, ski jumping, and even politics.
Of course, it wouldn’t be a complete Sportingbet review without placing bet or two. The centre of the page contains highlights and popular matches, so you can go ahead and place your bets right from there. All matches and races are organised on a central grid that contains match data, including name, odds, and starting time. When you click on your chosen odds, a small betslip appears. From here you can change your stake and place your bet.
While looking at the match boxes, you’ll notice there is no option for Sportingbetdecimal odds. There are only fractional odds available, so those of you who are used to decimals will have a bit of math to do. It’s essential to mention that Sportingbet doesn’t allow a bet to be changed or cancelled, so think carefully before you place them.
When you successfully place a bet, you can follow the results by clicking on the special My Bets page, where all your bets are stored and displayed.
As you can read in other Sportingbet reviews out there, the website works flawlessly and we didn’t experience any problems. The only thing we would point out is that we didn’t love the main colour scheme, but that’s more of an aesthetic critique. The centre of the page, as previously mentioned, contains the popular matches and highlights you can choose from. The left side includes the links to the sports and events you can bet on, as well as My Favorites section, service links, and social media buttons.
The top of the page is reserved for other Sportingbet gambling options: Sportingbet casino, virtuals, and more. Next to this you’ll find your balance, a message inbox, and My Account link. Right below these buttons, you’ll see the links to the most popular sports on the website such as football and horse racing.
If you’re on the go you can use the Sportingbet mobile app, which download on Android and iOS devices. Although not all sports are there, the app lets you deposit and withdraw, and it runs without any glitches. If you’re not too keen on apps, you can enjoy Sportingbet from the mobile website.
When you score your first win, no doubt you’ll be eager to collect it as soon as possible. On the homepage, right next to the ‘Deposit’ button, you’ll see a ‘Withdraw’ button. The process is pretty much the same as depositing, with the same methods and currencies. Note that Sportingbet withdrawal times depend on the payment method you chose for your deposit.
It’s safe to say that the team behind Sportingbet went the extra mile when it comes to security. The website is a proud bearer of several fair play certificates and gambling seals, including eCOGRA, iTech Labs, ESSA, EGBA, and the UK Gambling Commission seal. All the Random Number Generator and Return to Player percentages are calculated and tested by third-party agencies. Players get the sense that security is a serious matter at their website, and that sole fact earns a high Sportingbet rating in our review.
If at any time you develop or start showing signs of irresponsible gaming behavior, Sportingbet has you covered. Apart from the aforementioned deposit and playtime limits, Sportingbet provides a set of online links where you can see whether you’re in trouble by answering a simple survey. If limiting and diagnosing aren’t enough, Sportingbet has time-out and self-exclusion options that enable you to freeze your account until you can get a handle on it.
They’re Right Behind You
While browsing the Internet, you may have come across an occasional Sportingbet review on Trustpilot in which people describe negative experiences with their customer support. To be honest, our experience was completely different. Once we contacted them, the customer support team was eager to help. They offered a knowledgeable and useful answer, and resolved our issue in a matter of minutes.
If you have any questions about the site, look for the ‘Contact’ button on the top left corner of the homepage. You’re taken to a support section where you can find the Sportingbet live chat, FAQ, and an email form. However, there’s no phone number you can call, so if your problem is urgent, you’ll have to wait for customer support to acknowledge your message. One of the better features is that you can find the live chat button on pretty much any page, including the deposit and withdrawal pages.
Summing It Up
To sum up all the pros and cons of the Sporting bet website, it boasts a satisfyingly rich sports library, bonus options you’ll rarely find at their competitors’ websites, and a risk-free security system that keeps your data secure.
There’s simply not that much to say on the negative side. Apart from some aesthetic remarks and the fact that fractional odds may make life harder for some punters, we honestly don’t have anything bad to say about Sportingbet. We hope that this Sportingbet review helps you make the right choice. In the end, the final decision is yours. Whatever you choose, may Lady Luck be with you.