Manchester United’s Harry Maguire Becomes Esports Ambassador
UK-based esports organisation Semper Fortis has snatched another football star.
After signing Everton’s striker Dominic Calvert-Lewin earlier this month, Semper Fortis approached Manchester United and struck a deal with Harry Maguire. This was the very first foray into esports for Maguire, who will join Calvert-Lewin as an ambassador of the esports startup.
At this position, the 28-year-old footballer will help Semper Fortis build its brand. His role is a supportive one. He will be working alongside the marketing team on promoting various assets, including the startup’s first esports team Top Blokes, the professional Rocket League squad. Fans can expect to see Maguire appear in promotional materials, create content, and interact with Semper Fortis’s online community, effectively bridging the gap between traditional and digital sports.
The move shouldn’t come as a surprise, as Maguire enjoys gaming quite a bit. “When I’m not on the pitch and training, one of my favourite ways to relax is playing online against teammates and friends,” said Maguire. He added that video games were his favourite pastime during the lockdown, making him a natural fit for the brand.
“When I was approached by Semper Fortis to become one of its ambassadors, I was really intrigued about what they are looking to achieve in gaming and esports. […] As an athlete, I understand the pressures of a competitive environment, and I am excited to share my experience of competing in the world’s biggest leagues with Semper Fortis. […] We already have lots of exciting projects in the pipeline for this year, so watch this space,” said Maguire in his press statement.
We will definitely keep an eye on esports betting sites and wait for Top Blokes’ appearance there.
Semper Fortis Esports was founded in 2020 and was the first esports organisation on the Aquis Stock Exchange. Its board members include Atari founder Nolan Bushnell and the former director of Wembley National Stadium, Keith Harris.