15 Best Football Betting Sites of 2024

10bet has 17 years of experience in offering one of the best online sports betting platforms, and they keep adding new sports with incredible frequency. When it comes to football, you’re likely to find everything you’re looking for and more at competitive odds. Unfortunately, live streaming is one thing missing from this platform, and the absence is sorely felt.

The 10bet sign up offer is pretty decent: your initial deposit and bet will be matched 100% for a bonus of up to £50 when you use the PLAY10 bonus code. For existing customers, 10bet always has some sort of promotion going on, like an acca boost of up to 50% depending on the type, or an event-specific bonus where you can get a free bet for more than a certain number of goals at a competition final, for example.

But without live streaming, many of those options lose their flavour, as any 10bet sports betting review has to concede. Although football has a decent number of markets for both pre-match and live betting, the latter is made harder without the option to partake in the excitement through the platform directly. But for those who don’t consider this a dealbreaker, the league and market variety at 10bet can more than make up for it.

Betfred is another big name that has to be included when talking about the best football betting sites in the UK. Although their offer far surpasses football, the world’s most popular sport is very well represented. Aside from online and mobile betting, you’re also able to visit one of more than 1,300 betting shops throughout the UK and place your bets there.

They also have a decent bonus for newcomers: place your first bet of a minimum £10 and get £30 in free bets within 10 hours of placing the bet. However, the Betfred sign up offer is the only one offering free bets as of the time of writing. Other promotions include Double Delight & Hat-trick Heaven (if your player scores the first goal of the match then goes on to score either a brace or a hattrick, your first goalscorer price is doubled or tripled, respectively), and acca insurance.

The already huge number of football markets is further increased by the Pick Your Punt feature, which lets you mix and match all the strangest odds – or request a price if you can’t find what you’re looking for. All Betfred football betting options can be found in their mobile app as well!

Betiton is a very new bookmaker, founded in 2020, but it is already prepared to offer the best bookmakers a run for their money. In spite of their youth, this should come as no surprise, as their founder is the ex managing director of Karamba Arnoud Serour.

When it comes to taking care of their customers, they don’t disappoint: the Betiton welcome bonus requires you to bet at least £15 for your first bet to receive a bonus of £10. They also have a loyalty program where you get reward points for wagering, which you can later redeem for cash and reach new levels with extra perks. The top two levels are by invitation only, adding a special layer of exclusivity. Other than odds boosts on select markets, Betiton does not offer much in terms of bonuses, presumably due to the bookie’s age.

Betiton football betting is an especially well-established market. Along with the usual pre-game and in-play betting options, they also have a Fast Market feature, which lets you bet on events you expect to happen within the next minute to five minutes, like corner kicks, throw-ins, goal kicks, and others—plus, Fast Market bets are settled instantly so you can keep going without worry. The only downside is the lack of livestream, since that would definitely complete this fast betting experience.

Since it’s one of the leading bookies in the UK, it doesn’t come as a surprise that Bet365 football betting is one of the best options in the market. The combination of an incredible number of football-related options, both pre-match and in-play, and high-quality live streaming take the whole betting experience to a whole new level of excellence. It is therefore almost a given that for many newcomers, this is a great one-stop shop for all things football.

For the punter who needs an extra nudge, the bonuses and promotions section offers exactly that. The Bet365 sign up offer matches your initial deposit up to £100 (minimum £5), meaning beginners will get a decent amount of extra funds to play with while they’re getting used to the way the platform works. 

The number of football leagues and competitions covered is incredible: from your usual top leagues, like the Premier League, Serie A, or the Australian A-League, right down to the Mongolian Premier League, most enthusiasts are guaranteed to find something that catches their eye. The Bet Builder lets you make your own bet that Bet365 assigns the odds to, Bore Draw guarantees you your stake back — either as Bet365 bet credits or withdrawable balance — if the match ends in 0-0, and if your team is two goals ahead at any point, you get paid out a winner. All of this means punters often come out on top at Bet365.

Ladbrokes has been in existence, in one way or another, since 1886, so it shouldn’t surprise that they’re one of the UK’s most popular bookmakers—after all, they’ve had more than enough time to secure that spot. Their online service started back in 1999. They offer the usual fixed odds betting, but also an exchange that eliminates the bookie and sets people against each other, as long as they agree on the odds.

The Ladbrokes welcome bonus is decent enough: when you sign up and stake £5 on sports, you get £20 in free bets to be used within the following seven days. This is a great way to check out their offers and place some bets without worrying about money, just to get a feel for the way they do things. Additionally, you can get a daily odds boost for any sport. Although most of their promos are geared towards horse racing, football fans can still pick out some nice bonuses for themselves.

As far as their football betting market goes, Ladbrokes offers a great variety to choose from. Aside from the relatively usual fixed odds betting, which includes all the great options like requesting a price on any match, you can also get on the exchange, which opens up a whole new world of possibilities. While the sportsbook odds are nothing special, Ladbrokes does not have much of a say in terms of exchange odds, which means you may find some real gems there if you want to dig.

The Virgin Bet platform is one of the most trusted bookmakers in the UK thanks to its association with the Virgin conglomerate—although it doesn’t actually belong to them. Since its launch in 2019, it has established a name for itself among the best online football betting sites, and with good reason. They offer competitive odds, especially important since they’re a newcomer to the space, and in-depth coverage of all major football events. You will also find detailed statistics of each team’s performances in the past five games, which can significantly help you when you’re making betting decisions.

Punters new to this platform also have a lot to look forward to: the Virgin Bet sign up offer gives you £20 for your £10 deposit in the form of two £10 free bets. However, aside from this, you’re not likely to find very many offers here. When it comes to football, there’s only a regular price boost on select daily events where your maximum bet is £20. 

But when it comes to betting, this bookie offers a great selection of bets at competitive odds, as well as a cash out option if your bet seems to be going pear-shaped. If a popular match catches your eye, watch out for a price boost on some aspect of it — no Virgin Bet bonus code needed. The in-play betting section also offers great options with constantly updating bets, so you can follow the action and react in real time.

888 sports betting is actually the only thing offered on the platform—since the parent company of 888sports already has separate websites for their casino and games. This makes for a cleaner experience for many fans who prefer to separate the two. When it comes to football, 888sport call themselves “football fanatics” and add that they offer great live betting with a wide variety of markets.

When it comes to bonuses and promotions, they offer it all. The 888sport new customer offer means that placing your first bet of £10 or more will get you £30 in free bets. Winning a bet with odds 4/1 or higher will get you a £5 free bet once per day. Every big game will have price boosts and match multiples with great odds, and acca insurance means you can get a refund if you lose on only one leg. The only thing you should keep in mind is that your 888sport free bet expires after a while, so be sure to use it before it happens.

One of the key selling points of 888sport is their speed in paying out their customers. Your wins will be deposited quickly to your account, and it takes only a couple of days until your withdrawal is fully processed. However, if you request a withdrawal in a currency different from the one you deposited in, they will charge you a conversion fee.

If you’re looking for a well-respected bookie with a tightly run ship, William Hill football betting has everything a punter needs. In existence since 1934, they offer a great selection of sports, although football always remains one of the most prominent options on their website. With great 24/7 customer support and an incredible mobile app, you can take your betting on the go without worrying about running into unsolvable problems.

Their promotions and offers are also among their biggest strengths. The William Hill sign up offer gives you £30 in free bets once you place your first bet of at least £10, but don’t forget to use the code P30. Other perks include bet boosts for accas, flash odds on weekly select events, and double the price for select #YourOdds events, i.e. those you tweeted to the bookie and got a price for. There are more offers that are temporary and depend on the current events, so check back often for those.

Major football leagues also have profitable odds, which is why fans consider William Hill a great place for live football betting. For those who like to be kept fully in the loop, there is the WHTV feature, which lets you watch the best matches in real time with the option for in-play betting. Plus, their physical stores let you either top up your online account or withdraw your funds there.