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William Hill Review

william hil logo bettingsites review


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New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.

Greetings everyone! I’ve been a member of William Hill’s betting platform for more than a year now. With that in mind, I’ve prepared a William Hill review to familiarize you with the website. It offers tons of sports that – paired with useful bonuses and exciting betting options – make for a great betting experience! Before we start with our thorough analysis, let’s take a look at the journey William Hill had to go through before becoming a household name.

Pros / Cons

Amazing betting options

Fast withdrawals

Huge sports section

A wide range of currencies

Top-notch security

Cluttered interface

No iOS app


The company has gone through some interesting ordeals since its informal inception in 1915. It was founded by William Hill, a famous English bookmaker and horserace sponsor. William Hill led a life so compelling that we just couldn’t omit his short bio in our William Hill review.


Hill, then a twelve-year-old, would ride along Birmingham on a bicycle collecting illegal bets on the streets. In the course of the next 14 years, William would try to set up a bookmaker shop, but to no avail. In 1934, Hill moved to London, where he opened his first bookmaking business, simply called ‘William Hill’. It’s probably best known for being the first betting business to offer fixed odds on football matches.


Although successful at first, the company would go through a couple rough periods throughout the ’70s, ’80s, and ’90s. Finally, in 2005, the company found success by launching Williamhill.com, an online counterpart to their brick-and-mortar betting shops.


Apart from having businesses in Ireland, Gibraltar, and the UK, the company processes more than a million betting slips daily. Currently, they employ around 16,000 people throughout their 2,300 betting shops. If you’re still not convinced of their success, let us just say that they are included in the London Stock Exchange under the FTSE 250 Index. The company continues to grow; recently, they partnered with Playtech and are sponsoring Spanish football club Malaga.

Let’s Start

Whenever you’re ready to take your shot at the William Hill sportsbook, just head on to their homepage and click on the green Join Now button in the top right corner of the page. Once you do, a popup window will appear in the centre of the screen.



First, you’ll have to enter personal info like gender, name, email, phone number, country and address. Second, on the right side, there will be a form that deals with your account details, such as username, password, currency and deposit limit, as well as a promo code box. The last thing you’ll need to do before you access the William Hill login page is tick the box by which you agree to the terms and conditions and choose the notification option. If you get stuck at any point, you can email them, call them or start a live chat with an operator by clicking the buttons on the right side of the form.


After the process is complete, you can start the fun. Note that you can enter a promo code right away, but we advise getting yourself acquainted with the site first. That’s why our next section is all about the bonuses.

William Hill New Customer Offer

The first bonus that greets you on the registration page is William Hill’s welcome offer. If you register with the code ‘P30’, deposit a minimum amount of £10 and bet on it, the company will greet you with an additional 2 x £15 in free bets. In order to become eligible for the bonus, you’ll have to place a bet on an event from their sportsbook with cumulative odds that are at least 1/2 or greater. Note that you’ll have to use it within the first thirty days after registration, or the bonus expires.

william hill welcome bonus

Another bonus that we’d like to single out in our William Hill review is #YourOdds. Every week, William Hill presents you with a list of events from various sports on the #YourOdds page. If you want to place your bet and set your own odds, you can contact them with a suggestion by sending a message on Twitter. The section is mostly reserved for unusual punts, so if you have any, feel free to contact them. If they give it the green light, you’ll be able to choose your own odds and conditions.

More Bonuses

The rest of the list just keeps getting better and better. William Hill gives you improved betting odds through the Enhanced Odds betting page. Every day, the William Hill team publishes a list of games that give you better odds than those you can find at their competitors. So make sure you follow it daily so you don’t miss out.


Before you can claim any bonuses and enjoy the atmosphere at William Hill, you’ll need to deposit some funds. William Hill makes this process easy and intuitive. Simply find the Deposit button at the top of the page. Once you click on it, you’ll be taken to the deposit page. From there, you can enter the desired amount and the payment method.


Here are some quick, useful facts about deposits that you won’t find in other William Hill reviews. Their website accepts pounds and euros, along with Australian, Canadian, Hong Kong, Singaporean and US dollars, and Danish and Swedish krona, Japanese yen and Swiss francs.


When it comes to payment methods, William Hill supports payments made using credit(not available for the UK players)/debit card, EntroPay, Skrill, Neteller, ecoPayz, bank transfer, bank cheque, Kalibra/Postepay, Paysafecard, Neosurf, William Hill CashDirect, Trustly, PingIt and PayPal. Note that if you use PayPal, you won’t be able to claim the Welcome Bonus. The minimum deposit you can make is £10.

William Hill Sportsbook Review

The biggest strength of William Hill undoubtedly lies in its enormous betting offerings. Right from the start, you’ll notice the number of sports they let you bet on. Apart from sports and events, William Hill has a wide array of betting options that can spice up your punts, both with incredible odds and bonuses. All in all, the website has something for everyone, whether you’re there just for fun or as a serious punter.


With 54 different events, the William Hill sports section is one of the largest currently on the betting market. Here is the complete list of sports you can bet on: American football, Australian rules, baseball, basketball, bowls, boxing, cricket, cycling, darts, e-sports, football, Gaelic football, Gaelic hurling, golf, greyhounds, handball, horse racing, ice hockey, lotteries, motor racing, motorbikes, politics, rugby league, rugby union, snooker, tennis, TV/specials, UFC/MMA, virtual world, volleyball, and winter sports.

william hill sportsbook


For those of you who can’t decide what to bet on, William Hill has a football couponsection that helps you choose the right event based on the type of bet you want to place.


Whenever you decide to place a bet, you can do it from the homepage, where you’ll see their suggested events. Alternatively, you can select a sport from a menu right beneath the header. All the events are presented in a grid-like formation that displays the name with a small box with odds.


Once you click on the odds, your bet will appear in the bet slip on the right side. There, you can adjust your stakes. It’s clear William Hill took extra measures to make their online betting experience as easy as possible, since it took us less than a minute to place a bet. When you’re sure you made the right choice, just click on the Place Bet button, and you’re done.

More Options

The list of amazing options doesn’t stop there. Those of you who enjoy betting on accas know that sometimes they can go south very easily when there’s a change in odds. If the last couple of legs on your acca bet start ‘breaking’, William Hill offers acash out option. You can even decide to cash out before those matches start.


Whenever you wish to claim your cash out, simply go to the Open Bets tab on your bet slip, where you’ll be given an option to withdraw money on an acca event. If you’re unsure whether you should cash out or not, William Hill grants you the right to cash out a partial amount and then leave the rest as a stake, just in case the acca goes through.


Next, there is the amazing William Hill live betting section. It’s called In-Play Betting, and every day it features more than 60 events you can place your bets on. The most amazing part is, some of those events have a cash-out option. That means you’re not only given the opportunity to jump in on a hot bet, but you can also cash out at any given moment and take some money with you if you’re unsure about your choice.


In the end, you can control your expenditures using the William Hill bet calculator. You’ll find it on the right side of your homepage, right beneath the My Favorites list. Once you click on it, the mobile app will open in another window. From there, you can start by choosing the type of bet and the stakes. The calculator will display the amount you can win if all goes well. That way, you can keep track of your funds while at the same time avoiding any confusion when it comes to the amount you won.


The William Hill website gives the utmost care to the most minute of details. While betting at William Hill, I’ve never experienced any problems, glitches or bugs of any sort. The whole website runs smooth, and the transition between the pages is pretty much seamless.


The only thing that may be a little annoying until you get used to it is the sheer amount of information on their website. At times it may look cluttered to new members, but it doesn’t take long to acclimate to it. The most important thing is that all the necessary links are visible and recognizable from the main page.

William Hill Betting App

If you’re the adventurous type and like to browse through your favourite punts while on-the-go, William Hill’s team has developed an app that you can download from their page. The app runs smoothly and hosts all the betting options you can find on their website. It’s safe to say that it even looks better than the desktop version. The only downside is that, at the time of writing this article, there were no iPhone apps, so iPhone owners will have to satisfy their appetite by using the mobile website.

How Do I Withdraw Money from William Hill?

The first time you score a win is the most exciting moment on any betting website. No doubt you’ll want to withdraw the winnings as soon as possible. The withdrawal process is pretty much the same as depositing. You can click on the balance display or go directly to your account. From there, you’ll just need to select the amount and your withdrawal method, which should be the same as the one for deposits. The minimum withdrawal amount is £5.


The best thing about the withdrawals is that the William Hill payout time is very short. You shouldn’t wait for more than six hours for your funds to land in your account.


Security at William Hill is taken very seriously. From the very start, William Hill takes excellent care of your personal data – all the info you share with them is encrypted and protected by Thawte, a leading and trusted agency that deals with SSL certificates – unlike other betting sites that don’t really put much effort into it (check out some bet365 reviews if you want to know what we’re talking about). The website holds a licence from UKGC under the number 000-039225 R-319373-001. The website also operates in Gibraltar under the licence numbers 034 & 042.


If you start experiencing problems that might resemble irresponsible gambling, William Hill has your back. The website is in partnership with Gamstop, Gambling Aware, and GBGA. Apart from those useful links, William Hill also offers a number of methods to combat the problem of irresponsible gambling. You can set a deposit limit or a time restriction, or you can take part in a self-exclusion program.

William Hill Customer Service

At some point in your betting experience, you might encounter a problem that needs an extra set of hands, so to say. In order to help their punters, the William Hill team offers 24/7 customer support. You can contact them via email, live chat or phone number (0870 518 1715).


We reached them on live chat in order to test their knowledge. The team took less than a minute to acknowledge and solve our problem. So whenever something needs fixing, you know who to turn to.


William Hill online is indeed a place of many surprises. Their games selection is surely among the richest out there. Combine that with amazing bonuses and betting options and you have yourself a winning combination. The security is up to date, and the customer support makes the whole experience even more enjoyable.


On the other hand, the absence of the iOS app and an overburdened interface may deter many potential punters from betting there. All in all, there are only a couple minuscule details that prevent it from being a punter’s number one choice.


We hope that our William Hill review has answered any questions you had about this betting website. All that remains now is to go and play!