New Betting Sites for 2022

Looking for new betting sites? Look no further because we played and tested dozens of new UK-based betting websites to bring you the ones worthy of your time and money.


Many generous bonuses

Fair and secure

Great customer support

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply


Incredible sportsbook

Safe payments

Fantastic betting apps

New players only. 100% up to £50 sports bonus. Rollover: 17x deposit & bonus at minimum odds 2.00 within 365 days. Code: WELCOME19. If bonus is cancelled, bonus funds will be lost. Full terms apply. 18+,


Fantastic app

Great bonus offer

Knowledgeable support

New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.


Great welcome offer

Highly secured

Wide range of banking options

New UK Players Only. Opt-in Required. Minimum £10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £20, minimum odds 1.5, stake is not returned, maximum Conversion: £20, 10X wagering the winnings, valid for 7 Days from issue. Full Terms apply.


Awesome casino bonus

Exclusive tournaments

Helpful Support

18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of Ireland. Min deposit €10, minimum wagering on sport €20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one €10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET.Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Click to see full T&Cs

4.5 / 5

Numerous betting markets

Great user interface

Solid reputation

New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits.
Full Terms Apply


24/7 customer support

Completely instant-play

No withdrawal limit

18+ New customers only. Minimum deposit £10. Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your £30 in football free bets once qualifying bet is settled. Free bets valid for 30 days. £10 Casino bonus will be credited the day after you have deposited. Casino bonus must be wagered at least 35x before any withdrawals can take place. Full T&Cs apply. #AD

5 / 5

Vip Offer

Great customer support

Variety of sports markets

New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits. Full Terms Apply.

4.5 / 5

Hundreds of betting markets

Live betting

Good selection of sports

New Players Only. UK Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.

4.5 / 5

Great site design

Numerous payment methods

Fast customer support

New players only. Free Bet is a one-time stake of £10, minimum odds of 1.5, stake is not returned. 10X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £20. Valid for 7 days from issue. Excluded Skrill deposits. Full Terms apply.


VIP Club

In-Play Betting

Phone & Live Chat Support

Enter bonus code ‘WELCOME50’ in the ‘Promotion Code’ section at the top of the cashier before making your first deposit. You will be awarded a 50% bonus on your first deposit up to $/€50 (or equivalent currency). For example, if your first deposit is $/€100 we will credit you with a $/€50 bonus. Full T&C apply.


Here’s how we did it:

1. We registered and claimed bonuses

2. Played on multiple platforms and devices

3. Tested all aspects of the sites

4. Withdrew our winnings

5. And ranked sites based on our strict evaluation criteria

The Benefits of New Betting Sites for UK Punters

In our search for the best new betting sites, we’ve found that most of the time, new arrivals try to provide exciting offers and bonuses in order to outcompete the more established operators on the market. This means that punters who are in the search for great bonuses and promotions should not forget to look at new UK betting sites since that just might be the place where they’ll find them.


With that said, we’ve compiled the list above to give you a clear picture of what you can expect from new betting operators, both in terms of bonuses as well as the general betting experience. We evaluated all new UK betting sites based on our strict evaluation criteria which you can find on our ‘best betting sites’ page, and on top of that, we tested each and every platform to give you in-depth reviews which you can read below. So with that said, let’s discuss why new betting sites are great for punters in general and why they just may be the thing you’re looking for.

Competitive Odds and Betting Options

New bookmakers may also give punters better odds in order to compete with more reputable operators. In other words, punters can get more out of their bets especially when we include better bonuses and promotions.


On top of that, new football betting sites may also try to come up with interesting ways for you to bet, which don’t fit in with the traditionalist betting mentality that some well-established operators might have. Especially if we consider that most new bookies operate solely online and aren’t tied down by having to operate brick-and-mortar shops where innovative betting styles aren’t as popular.


Another very important factor on all the latest betting sites is dedication, in particular dedication related to customer support. Sites that are just starting out may go the extra mile to satisfy customers and resolve problems quickly.


This doesn’t mean that we think that well-established operators fall short in this regard, but it can be visible from time to time in very specific cases. This simply makes sense since reputable betting sites have a much larger number of players, and only so much can be done quii and efficiently.

Better Bonuses

As we’ve mentioned already, new sports betting sites in the UK scene may try to bring players in by giving out better bonuses and promotions.


This is in no way a general rule, rather an observation we’ve made while testing and playing on hundreds of different sites. While well-established operators rely one their reputation and marketing team to bring new players in, new sports betting sites in the UK need to find different ways to do this, and one of those usually include giving players better bonuses and promotions.


Furthermore, these betting platforms also have to compete with each other, not just well-established operators, to not only have great bonuses, but also player-friendly terms regarding bonus rollovers and promotions in general.

Exciting Promotions

Alongside generous bonuses, new online bookie platforms tend to have new betting offers with exciting promotions. Betting sites in the UK may reward new customers with sport-specific promotions, limited promotions like Christmas giveaways and additional bonuses, as well as systems that have you collecting points to unlock cool rewards. If you’re interested in this type of gameplay, new sites are usually the go-to place for it.

New and Exciting Betting Options

Well-established operators usually don’t go out of their way to update their game and sports collection since they mostly feature well-known developers with whom they have agreements and deals.


New UK betting sites however, may actually do the legwork, and go out of their way, to give players more betting options from new and exciting software-development companies.


This usually translates into more options for you, as a player, both when you’re looking to bet on sports, as well as when playing casino games.

Innovative Technology & Payment Options

Compared to well-established betting platforms, new bookie sites invest heavily into new technologies and payment systems to provide cutting-edge betting experiences to players.


When it comes to payment systems, we’ve come across many new and exciting ways to deposit and withdraw cash. Everything from PayPal and Neteller to Skrill and Bitcoin, we’ve found on new sports betting sites.

Customer Support

Player support is another very interesting area of concern where new bookies in the UK can come out on top. Like we’ve said before, since new sites are trying to outcompete reputable operators in any way they can, they might actually go further when it comes to customer support.


This is in no way the case for every new betting platform since some may not have the necessary resources to provide quick customer support, but for those that do, they usually go out of their way to help.

New Offers, Fresh Approach, More Payouts

All in all, new betting sites in the UK are constantly finding new ways to bring innovation and excitement to this great hobby, and in doing so, they’re giving better payouts, better gameplay, greater odds and are simply fun for all kinds of punters. By giving punters more, through technology, dedication, and a ‘can do’ attitude, new betting companies have a special place in the hearts of many UK punters because they never feel ‘cold’ and unresponsive.


Instead, these new online bookmakers create a community that’s ready to try new sports, new betting styles, new types of payouts & promotions, as well as much more, all in the name of fun. So if you’ve never before played on a new betting operator, we have to suggest it highly. It’s an experience that all punters, both new and experienced, need to have to truly appreciate every aspect of the betting hobby.


What is the best online betting site?

Finding the best online betting platform for you doesn’t have to be hard. There are a lot of UK betting sites with new offers that you have to try out. For more information, read our guide on choosing the best betting site for you.

What is the best betting site for football?

All UK-based betting sites offer great promotions for football and the Premier League. However, some such as PaddyPower, Bet365 and 888Sport, have a large selection of football cups and leagues as well as a variety of smaller leagues for football-oriented punters.

What is the most popular betting site?

In the UK, some of the most popular betting sites include Bet365, 888Sport and Unibet.

What is the best online betting app?

Most betting operators nowadays have betting apps both for Android and IOS that feel smooth and let you bet online, even on the go. If you’re interested to find the best betting apps on the market currently, check out our best betting apps page for more information.

How is cash out calculated?

The cash out amount is calculated when you place your bet and it takes into factors such as the event you’re betting on, time of wagering and the amount staked.

Does cash out include stake?

Depending on the platform you’re playing on, you’ll be able to get a part of your stake back depending on the time you wish to cash out. New betting sites have different policies on stakes when it comes to cash out, so it’s best you look at the platform specific terms to know for sure.